Project Description

Tesed’s new logo is the result of a rebranding process that modernises the brand’s identity whilst maintaining a clear link to its heritage. The typography features rounded, flowing lines and geometric shapes, ensuring legibility across multiple formats and reinforcing a sense of trust, as well as the distinct identity the brand has already established.

The new logo is based on the old icon, but with a more refined and clean design. The logo’s simplicity ensures scalability and versatility, from digital media to printed materials of various sizes.

The colour palette is based primarily on the same vivid blue-green used previously, which links the brand to its past, and on a neutral dark grey, which reinforces its understated elegance and visual versatility. The first shade comes across as dynamic, contemporary, energetic and clean, and is visibly assertive.