A package tells a story, carries a narrative, is a manifesto, a conversation starter with the potential customer and is the image and the product at the same time… it couldn’t be more important to get the message right!
Often the design and package of a product is understood as being, in fact, the product. Therefore, packaging must be relevant and have an associated aesthetic-functional component that creates the right expectation.
And because as important as the packaging design is the life cycle it will have, ergonomics, reuse and, finally, recycling must always be present at the planning.
In this dynamics, the label is also, sometimes in combination with the packaging, and others on its own, a fundamental element in the packaging equation. That’s why we also pay special attention to the design of this inseparable package companion.