Project Description

reDesign of the autumn/winter lookbook for Austrian compression sports socks and trousers company Pandalas that are both fun and modern. Following the brief presented to us, the motto of the new collection was recreated and was now presented as FLUTUAR COM ESTILO (Float with style), which refers to an imagery of extreme lightness in the lower limbs that the product provides, through the highest standards of scientific quality with OEKO Tex® Standard 100 and GOTS® certification. The layout was redesigned but we kept the elements of air and space, such as sky and clouds, open landscapes, which subtly reinforce the theme of lightness, interweaving images with graphics that suggest ‘ascent’ or ‘ascension’ at the same time as introducing the new products.