Lookbook Pandalas

Layout and lookbook design for Austrian compression sports socks and trousers company Pandalas that are both fun and modern. Following the brief we were given, we created the motto for the new collection, now presented under the slogan WALKING FOR LIFE, which refers to an image of extreme lightness in the lower limbs that the product provides through the highest scientific quality standards with OEKO Tex® Standard 100 and GOTS® certification. We subtly incorporated elements of air and space, such as the sky and clouds, open landscapes, to reinforce the theme of lightness, interweaving images with graphics that subtly suggested “ascent” or “rise”. The colour palette evoked freshness and vitality, with soft colours suggesting comfort. The lookbook was structured to narrate the transition from “heavy legs” to “floating”, starting with slightly darker background colours on the first pages and gradually moving to lighter colours towards the end. Rather than using real clouds, we created cotton clouds and incorporated them into the design, not only in keeping with the concept of floating, but also to convey the fabric of the socks themselves, demonstrating the brand’s commitment to sustainability and the exclusive use of organic materials.