Project Description

Naming & Branding for QUOR law firm.

QUOR is a young and bold law firm. In a broad sense, this project will provide a break from the traditional “slow and ponderous” law firm without leaving the focus on the client and on results. We tried to create a dynamic but also modern concept, with a memorable, striking and differentiating character, both through the use of contemporary lettering and differentiating colours. Existe ainda um pormenor com um atributo extra de personalidade na forma de uma sombra subtil na perna do “Q”.

The logo can be transformed into its short “magnifying glass” version that will be used to introduce custom slogans and signatures, as well as profile image.