branding design. logos. brands. identity.

From the very beginning, a company needs to think about what impact it will have on the market and how relevant its products or services will be. Your image, personality, and above all, the perception you give to the market you are in and to the world are fundamental to your success.

At Exxa Design, we understand that a solid visual identity is essential for the success of any company. We offer specialised services in branding design and logo creation, designing unique identities that reflect the essence of your business and capture the attention of your target audience.

Plato, stated that words, letters and sounds have a relationship with what they mean. We believe that all creation has its archetype, and in order to find it, we look for this correspondence, somewhat at the inventor’s way. For a given project, its true identity, and not another, is what we set out to discover.

We connect concepts to identities that we seek to inspire, move, and transform.

Portfolio branding design

Take a look at some of our most recent projects:

  • Sustainability Report 2023 – Banco Atlantico Europa

    2024
    design, editorial
  • Freedom, Love and Poetry exhibition

    2024
    branding, communication, design, editorial, Exhibition, print, renovation
  • Tours Aveiro Logo Design

    2022
    branding
  • Logo Design Emerald Planet

    2022
    branding
  • Logo Design Coloursquare

    2022
    branding
  • Logo design Excelência Metais

    2022
    branding
  • Visits Brochure Imovendo

    2022
    design, editorial
  • Digital Brochure Onboarding Imovendo

    2022
    design, editorial

Creative Process

branding design

At the heart of this process, is the passion to create positive experiences, to search and find the proper identity, to create recognition, perception and conscience about your idea. Do you have a design branding project? We want to be there and contribute to your success. Conte com o nosso know-how e experiência como agência criativa!

We develop cohesive visual identities that communicate the values and mission of your project. Our process includes:

  • Market Analysis: In-depth study of your sector and competition to ensure an effective strategy.
  • Concept Development: Creation of visual elements that represent your brand’s personality.
  • Consistent application: We ensure that the visual identity is uniform at all points of contact with the customer.

A bad company image will convey unprofessionalism, when the aim should be to convey reliability, trustworthiness and coherence.
The design of the logo, the decals, the communication pieces and others, including the quality of your services, are the face and personality and a fundamental part of helping the commercial area to generate awareness and sales, as well as conveying the positioning of the brand and its products or services. A good strategy image and identity helps any project to promote and keep the brand relevant and reflect the most important and distinctive values, vision and attributes.

Visual identity

Graphic Design from the logo to the entire identity strategy, whether visual or otherwise, covering all promotional and brand activation aspects.

Naming

Do you want to create a company, but need a name that truly expresses the personality of your project? We have an elegant and intuitive process for coming up with that name!

Trade Mark Registration

We handle the entire process at INPI in order to successfully obtain your brand.

Promotional

Cards, Posters. Leaflets. Brochures. Catalogs Cards. Flyers. Notebooks. Folders. Leaflets. Signage. Promotional Video.

Logo Design

Our logo creation process is collaborative and client-centred:

  1. Personalised Briefing: We understand your needs and expectations to create a logo in line with your vision.
  2. Conceptualisation: We develop design proposals that reflect your brand identity.
  3. Refinement: We adjust the design based on your feedback to achieve the ideal result.
  4. Final Delivery: We supply all the files needed to apply the logo to various media.
Customized Briefing
We understand your needs and expectations to create a logo in line with your vision.
Personalised Approach
We adapt each project to the specific needs of each client, guaranteeing unique and effective solutions.
Commitment to Excellence
We always endeavour to exceed expectations, delivering high-quality work that drives brand success.
What they’re saying about us…
4.9
Based on 16 Reviews
google
5.0

(Translated by Google) I loved this super professional collaboration! (Original) Adorei esta colaboração super profissional!

google
5.0

(Translated by Google) Super professional and attentive team. Takes time to understand the client's needs, very accessible and available. It makes a difference in the service provided, especially in terms of speed of communication. I recommend it without hesitation. (Original) Equipa super profissional e atenciosa. Despende tempo para perceber as necessidades do cliente, muito acessível e disponível. Faz a diferença no serviço prestado principalmente no que refere a rapidez na comunicação. Recomendo sem hesitar.

google
5.0

(Translated by Google) Exxa responded effectively and in a timely manner, seeking to create more value for the initial planned project. More than a service provider, it is a business partner. (Original) A Exxa respondeu de forma eficaz e atempada, procurando criar mais valor ao projecto inicial previsto. Mais do que um fornecedor de serviços, é um parceiro de negócio.

Paula Costa 12/01/2024
google
5.0

(Translated by Google) We had an excellent experience working with Exxa - Design Studio. They created an incredible identity for our company, which reflects exactly what we wanted. The team was extremely professional and helpful throughout the process. We recommend Exxa - Design Studio to everyone who needs creative and efficient design services. (Original) Tivemos uma excelente experiência ao trabalhar com a Exxa - Design Studio. Eles criaram uma identidade incrível para a nossa empresa, que reflete exatamente o que nós queriamos. A equipa foi extremamente profissional e prestativa durante todo o processo. Recomendamos a Exxa - Design Studio a todos que precisam de serviços de design criativos e eficientes.

google
5.0

(Translated by Google) Good prices but above all they are unbeatable and with out-of-the-box offers. (Original) Bons preços mas sobretudo são inexcedíveis e com propostas fora da caixa.

google
5.0

(Translated by Google) Excellent professionals, high quality work. I highly recommend it. (Original) Excelentes profissionais, trabalho de grande qualidade. Recomendo vivamente.

google
5.0

(Translated by Google) Exxa is a very professional company. We are Exxa customers in the Google Adwords area and the actions we have been developing have allowed us to increase our revenue. They are a good partner for my business! (Original) A Exxa é uma empresa muito profissional. Somos clientes da Exxa na área do Google Adwords e as acções que temos vindo a desenvolver têm permitido aumentar a nossa facturação. São um bom parceiro para o meu negócio!

google
5.0

(Translated by Google) Simply excellent (Original) Simplesmente excelente

J A 29/08/2022
google
5.0

(Translated by Google) Commitment Celerity Creativity Excellent! (Original) Empenho Celeridade Criatividade Excelente!

Rui Carvalho 22/08/2022
google
5.0

(Translated by Google) Professionalism, dedication, experience, focused on what the client is looking for, with excellent results. (Original) Profissionalismo, dedicação, experiência, com orientação para o que o cliente procura, com excelentes resultados.

vera barbosa 30/05/2022
google
5.0

(Translated by Google) Excellent professionals in the area of ​​Design and Web Marketing. Always available to satisfy our requests. Fair price for the work carried out. I recommend the work! (Original) Excelente profissionais na área do Design e Web Marketing. Sempre disponíveis para satisfazer os nossos pedidos. Preço justo para os trabalhos realizados. Recomendo o trabalho!

Pedro Simoes 14/05/2022
google
5.0

(Translated by Google) Very good! Speed ​​and efficiency always with good results (Original) Muito bom! Rapidez e eficiência sempre com bons resultados

google
5.0
google
5.0

(Translated by Google) I recommend. Seriousness, rigor, deadlines and budgets religiously respected. (Original) Recomendo. Seriedade, rigor, prazos e orçamentos religiosamente respeitados.

google
5.0

(Translated by Google) Excellent professionals who seek to exceed expectations. I recommend. (Original) Excelentes profissionais que procuram ultrapassar as expectativas. Recomendo.

Son Oli 30/06/2021
google
4.0

(Translated by Google) Excellent professional (Original) Excelente profissional

VBchemicals 08/04/2020
Do you have a project in hands?

Are you tired of tools that get you nowhere? Is your project stagnating or in need of a refresh? Are you starting out and want to do it right?

Are you looking to strengthen your brand identity? Contact us and find out how our branding design and logo creation services can boost your business.

Be the next!

FAQ - Branding Design

Branding design is the process of creating and managing a brand’s visual identity, including logos, colours, typography and other graphic elements that represent the company on the market.

Branding design is crucial to differentiating the company from its competitors, creating brand recognition and establishing an emotional connection with the target audience, positively influencing customer perception and loyalty.

The fundamental elements include the logo, colour palette, typography, slogan, visual identity and the definition of the brand’s tone of voice.

A well-designed branding design conveys professionalism, trust and company values, influencing the way the public perceives and relates to the brand.

While graphic design focuses on the creation of specific visual elements, branding encompasses a broader strategy, including the definition of positioning, values and the management of the brand as a whole.

The steps include market research, defining the target audience, creating a visual identity, developing a communication strategy and implementing it consistently at all points of contact with the client.

The choice should reflect the brand’s personality, evoke the desired emotions in the target audience and differentiate the company from its competitors, also taking into account the psychology of colours.

The choice should reflect the brand’s personality, evoke the desired emotions in the target audience and differentiate the company from its competitors, also taking into account the psychology of colours.

The logo is the main symbol of the brand, visually representing its identity and serving as a central element for public recognition and memorisation.

Consistent and attractive branding design can increase consumer confidence, improve the customer experience and consequently boost sales and loyalty.

Trends include the use of minimalist design, bold typography, vibrant colours, personalised graphic elements and adaptation to digital and mobile platforms. But timelessness, i.e. the ability to endure over time without losing relevance, is more important than any trend or fashion.