{"id":87502,"date":"2025-01-04T21:47:56","date_gmt":"2025-01-04T21:47:56","guid":{"rendered":"https:\/\/exxa.design\/how-can-creative-thinking-be-boosted-mental-models-part-3\/"},"modified":"2025-01-04T21:47:56","modified_gmt":"2025-01-04T21:47:56","slug":"how-can-creative-thinking-be-boosted-mental-models-part-3","status":"publish","type":"post","link":"https:\/\/exxa.design\/en\/how-can-creative-thinking-be-boosted-mental-models-part-3\/","title":{"rendered":"How can Creative Thinking be boosted? Mental Models &#8211; Part 3"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:1em;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:17.5;line-height:0.86;\">Table of contents<\/h6><\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"8 Simple Tips - How to Stimulate Creative Thinking? Part 2.2\" title=\"pensamento criativo 3 &#8211; modelos mentais &#8211; 1\" src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1-1024x1024.jpg\" class=\"img-responsive wp-image-87478 disable-lazyload\" srcset=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1-200x200.jpg 200w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1-400x400.jpg 400w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1-600x599.jpg 600w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1-800x799.jpg 800w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pensamento-criativo-3-modelos-mentais-1.jpg 1043w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-max-width:170px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"468\" height=\"471\" title=\"paraquedista emoji\" src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/paraquedista-emoji.png\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/paraquedista-emoji.png\" alt class=\"lazyload img-responsive wp-image-87481\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27468%27%20height%3D%27471%27%20viewBox%3D%270%200%20468%20471%27%3E%3Crect%20width%3D%27468%27%20height%3D%27471%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/paraquedista-emoji-200x201.png 200w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/paraquedista-emoji-400x403.png 400w, https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/paraquedista-emoji.png 468w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Mental Models &#8211; Part 3<\/h2>\n<p class=\"p1\">Sometimes <a href=\"https:\/\/exxa.design\/en\/design-branding-logos-and-brands\/\" target=\"_blank\" rel=\"noopener\">creativity<\/a> feels like a lazy muscle: it&#8217;s there, but it doesn&#8217;t want to move. The good news? With the right stimuli, even the sleepiest idea can be transformed into an explosion of genius. Here are a few tricks to wake up your brain, challenge it to think differently and, who knows, create that idea that will leave everyone thinking: \u2018How come nobody thought of this before?\u2019. Ready to create a spark? Let&#8217;s do it!     <\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"86\" height=\"86\" title=\"pareto\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2786%27%20height%3D%2786%27%20viewBox%3D%270%200%2086%2086%27%3E%3Crect%20width%3D%2786%27%20height%3D%2786%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/pareto.png\" alt class=\"lazyload img-responsive wp-image-87488\"\/><\/span><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>The PARETO Principle<\/h2>\n<p> Around 80 per cent of the results usually come from 20 per cent of the effort. Identify what really matters. Concentrate on the factors that generate the most impact and focus on what brings significant results with less effort, without wasting energy.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"85\" height=\"91\" title=\"basicos\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2785%27%20height%3D%2791%27%20viewBox%3D%270%200%2085%2091%27%3E%3Crect%20width%3D%2785%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/basicos.png\" alt class=\"lazyload img-responsive wp-image-87484\"\/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Back to basics<\/h2>\n<p> Question everything and eliminate the superfluous. Define what is essential in the problem or solution and imagine what it would be like to start from scratch, without preconceptions or limitations.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"101\" height=\"91\" title=\"social\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27101%27%20height%3D%2791%27%20viewBox%3D%270%200%20101%2091%27%3E%3Crect%20width%3D%27101%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/social.png\" alt class=\"lazyload img-responsive wp-image-87494\"\/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Find social validation<\/h2>\n<p> The strength of an idea often lies in how others perceive it. Promote testimonials, share feedback and create a sense of buy-in to generate interest and trust.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"84\" height=\"91\" title=\"massa cri\u0301tica\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2784%27%20height%3D%2791%27%20viewBox%3D%270%200%2084%2091%27%3E%3Crect%20width%3D%2784%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/massa-critica.png\" alt class=\"lazyload img-responsive wp-image-87486\"\/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Create critical mass<\/h2>\n<p> Imagine your idea as a chain reaction that sustains itself. What can you do to make it go viral and spread on its own? Make it so striking or useful that it becomes its own amplifier.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"82\" height=\"80\" title=\"scarcity\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2782%27%20height%3D%2780%27%20viewBox%3D%270%200%2082%2080%27%3E%3Crect%20width%3D%2782%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/scarcity.png\" alt class=\"lazyload img-responsive wp-image-87490\"\/><\/span><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Scarcity<\/h2>\n<p> People value what is rare. Make your idea unique or necessary, creating the feeling that it&#8217;s unmissable or indispensable.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"86\" height=\"72\" title=\"terceiro\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2786%27%20height%3D%2772%27%20viewBox%3D%270%200%2086%2072%27%3E%3Crect%20width%3D%2786%27%20height%3D%2772%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/terceiro.png\" alt class=\"lazyload img-responsive wp-image-87496\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Take a look at the third story<\/h2>\n<p> Put yourself in the position of someone who is impartial. We are often blinded by our own ideas or the context in which we work. Ask yourself: what would someone with no connection to the problem think?<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"colortheory\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"65\" height=\"91\" title=\"segundo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2765%27%20height%3D%2791%27%20viewBox%3D%270%200%2065%2091%27%3E%3Crect%20width%3D%2765%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2025\/01\/segundo.png\" alt class=\"lazyload img-responsive wp-image-87492\"\/><\/span><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;--awb-text-color:#5a5357;\"><h2>Think of the second impact<\/h2>\n<p> Analyse the indirect consequences. How might the problem or solution affect other areas? Consider time, variables or chain reactions for a more complete and creative vision.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/div><div id=\"querosabermais\" class=\"fusion-container-anchor\"><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + );margin-left: calc(- \/ 2 );margin-right: calc(- \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:50px;--awb-padding-right-small:50px;--awb-padding-bottom-small:50px;--awb-padding-left-small:50px;--awb-overflow:hidden;--awb-bg-color:rgba(83,86,90,0);--awb-bg-color-hover:rgba(83,86,90,0);--awb-bg-size:cover;--awb-box-shadow:-10px 25px 40px -10px rgba(129,176,210,0.4);;--awb-border-radius:50px 50px 50px 50px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:84px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:84px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:0;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:0px;--awb-margin-bottom:20px;\"><div class=\"reading-box reading-box-center\" style=\"background-color:#ffffff;border-width:0px;border-color:rgba(226,226,226,0);border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"reading-box-description\">Need a job that involves expertise in creative thinking?<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type fusion-animated\" style=\"--button_accent_color:#ffffff;--button_border_color:#ffffff;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button-border-radius-top-left:3px;--button-border-radius-top-right:3px;--button-border-radius-bottom-right:3px;--button-border-radius-bottom-left:3px;--button_gradient_top_color:#0079d1;--button_gradient_bottom_color:#0079d1;--button_gradient_top_color_hover:#2c4e88;--button_gradient_bottom_color_hover:#2c4e88;\" data-animationType=\"zoomIn\" data-animationDuration=\"0.4\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"https:\/\/exxa.design\/en\/design-quote\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request Proposal<\/span><\/a><\/div><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon businesscoachbusco-megaphone circle-no\" style=\"--awb-iconcolor:#81b0d2;--awb-iconcolor-hover:#6e95b5;--awb-font-size:75px;--awb-align-self:center;--awb-margin-top:7%;--awb-margin-right:5%;--awb-margin-bottom:5%;--awb-margin-left:5%;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:25px;--awb-margin-bottom-large:25px;--awb-spacing-left-large:25px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:25px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:60px;--awb-spacing-right-small:;--awb-spacing-left-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:13px;--awb-text-transform:none;--awb-text-color:#5a5357;\"><div class=\"fusion-text fusion-text-1\">\n<p>We want to show you how we can be an asset to your project by giving relevant tips and adapting to your needs.<br \/> We stand for authenticity and only suggest what is most valuable to you. By eliminating complexity and shortening delivery <em>timings<\/em>, we make everything easier on your side. On our side, we always go hand in hand with <em>design thinking<\/em>, good proportion rules, the latest color principles and theories, best practices in building grids and <em>layouts<\/em>, user experience, <em>leads<\/em>, and so on.<\/p>\n<\/div>\n<p><b><a href=\"https:\/\/exxa.design\/en\/contacts\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a>or <a href=\"https:\/\/exxa.design\/en\/design-quote\/\" target=\"_blank\" rel=\"noopener\">request a quote<\/a>.<\/b><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:120px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"488\" height=\"249\" alt=\"Exxa Design Studio\" title=\"Exxa Design Studio\" src=\"https:\/\/exxa.design\/wp-content\/uploads\/2021\/06\/Exxa-Design-Completo@2x.png\" data-orig-src=\"https:\/\/exxa.design\/wp-content\/uploads\/2021\/06\/Exxa-Design-Completo@2x.png\" class=\"lazyload img-responsive wp-image-4494\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27488%27%20height%3D%27249%27%20viewBox%3D%270%200%20488%20249%27%3E%3Crect%20width%3D%27488%27%20height%3D%27249%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/exxa.design\/wp-content\/uploads\/2021\/06\/Exxa-Design-Completo@2x-200x102.png 200w, https:\/\/exxa.design\/wp-content\/uploads\/2021\/06\/Exxa-Design-Completo@2x-400x204.png 400w, https:\/\/exxa.design\/wp-content\/uploads\/2021\/06\/Exxa-Design-Completo@2x.png 488w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 488px\" \/><\/span><\/div><\/div><\/div><\/div><\/article><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":87476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Here are a few tricks to wake up your brain, challenge it to think differently and, who knows, come up with that idea that will leave everyone thinking: \u2018How come nobody thought of this before?\u2019","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[484,456],"tags":[],"class_list":["post-87502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity","category-design-en"],"_links":{"self":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/posts\/87502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/comments?post=87502"}],"version-history":[{"count":0,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/posts\/87502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/media\/87476"}],"wp:attachment":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/media?parent=87502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/categories?post=87502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/tags?post=87502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}