{"id":64606,"date":"2024-05-25T22:47:57","date_gmt":"2024-05-25T21:47:57","guid":{"rendered":"https:\/\/exxa.design\/portefolio_exxa\/lookbook-pandalas\/"},"modified":"2024-05-25T22:48:04","modified_gmt":"2024-05-25T21:48:04","slug":"lookbook-pandalas","status":"publish","type":"avada_portfolio","link":"https:\/\/exxa.design\/en\/portefolio_exxa\/lookbook-pandalas\/","title":{"rendered":"Lookbook Pandalas"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/exxa.design\/en\/editorial-books-design-catalogues-and-magazines\/\" target=\"_blank\" rel=\"noopener\">Layout and lookbook design<\/a> for Austrian compression sports socks and trousers company <a href=\"https:\/\/www.pandalas.at\/\" target=\"_blank\" rel=\"nofollow noopener\">Pandalas<\/a> that are both fun and modern. Following the brief we were given, we created the motto for the new collection, now presented under the slogan WALKING FOR LIFE, which refers to an image of extreme lightness in the lower limbs that the product provides through the highest scientific quality standards with OEKO Tex\u00ae Standard 100 and GOTS\u00ae certification. We subtly incorporated elements of air and space, such as the sky and clouds, open landscapes, to reinforce the theme of lightness, interweaving images with graphics that subtly suggested &#8220;ascent&#8221; or &#8220;rise&#8221;. The colour palette evoked freshness and vitality, with soft colours suggesting comfort. The lookbook was structured to narrate the transition from &#8220;heavy legs&#8221; to &#8220;floating&#8221;, starting with slightly darker background colours on the first pages and gradually moving to lighter colours towards the end. Rather than using real clouds, we created cotton clouds and incorporated them into the design, not only in keeping with the concept of floating, but also to convey the fabric of the socks themselves, demonstrating the brand&#8217;s commitment to sustainability and the exclusive use of organic materials.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":64598,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Layout and lookbook design for the Austrian compression sports socks and tights company Pandalas. We created the motto for the new collection: WOLKENWANDERN F\u00dcR DAS LEBEN. OEKO Tex\u00ae Standard 100 and GOTS\u00ae certified.  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