{"id":114667,"date":"2026-10-26T15:22:20","date_gmt":"2026-10-26T15:22:20","guid":{"rendered":"https:\/\/exxa.design\/portefolio_exxa\/ramos-de-oferenda-exhibition-and-editorial-design-museu-da-terra-de-miranda-exxa-design-studio\/"},"modified":"2026-10-26T15:22:22","modified_gmt":"2026-10-26T15:22:22","slug":"ramos-de-oferenda-exhibition-and-editorial-design-museu-da-terra-de-miranda-exxa-design-studio","status":"publish","type":"avada_portfolio","link":"https:\/\/exxa.design\/en\/portefolio_exxa\/ramos-de-oferenda-exhibition-and-editorial-design-museu-da-terra-de-miranda-exxa-design-studio\/","title":{"rendered":"Ramos de Oferenda | Exhibition and Editorial Design | Museu da Terra de Miranda | Exxa Design Studio"},"content":{"rendered":"

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There are traditions that are crafted by hand, but they live on, above all, in the people. In the Terra de Miranda, the “Ramos de Oferenda” are so much more than just pretty bread, ring-shaped buns, sweets, and fruit. They’re all about sharing our beliefs, feeling connected to each other, and passing down what we know and the memories we’ve made.<\/p>\n

It was drawing on this cultural richness that Exxa Design Studio <\/strong>developed a unique project: the rebranding of the Terra de Miranda Museum’s logo and the design and production of the exhibition<\/strong><\/a> ‘Ramos de Oferenda da Terra de Miranda<\/strong><\/em><\/a>‘, presented to mark the museum’s reopening.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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The exhibition is divided into four sections \u2014 Origin, Construction, Sharing, and Continuity<\/strong> \u2014 and follows a narrative journey that reveals the material dimension of the Ramos, as well as the rituals, chants, and communities that give them meaning. The graphic identity combines a contemporary visual language with references to local heritage, bringing together typography, color, photography, and narrative elements in an experience that showcases the artifacts whilst respecting the architecture of the space.<\/p>\n<\/div>\n<\/div>

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Exhibition<\/b><\/span>
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The exhibition presents content in four languages \u2014 Mirandese, Portuguese, Spanish and English<\/strong> \u2014 with particular emphasis on Mirandese, which is recognised as the main language and a fundamental element of the region\u2019s cultural identity.<\/p>\n

At the heart of the project are four Ramos families from Ifanes, Sendim, \u00c1guas Vivas and S\u00e3o Pedro da Silva<\/strong>. Their presentation presented us with a challenge that we successfully overcame: to preserve and prepare the authentic foodstuffs that make up these families.<\/p>\n

It took months of research, experimentation and testing of different conservation techniques, followed by approximately one month devoted to the final preparation of the breads, rolls, sweets and fruit. A four-stage process, as demanding as it was unusual, which made it possible to present the Ramos with their authentic elements, reconciling respect for tradition with the requirements of a museum exhibition.<\/p>\n

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Audiovisuals<\/b><\/span><\/p>\n

The project also included the production and editing of audiovisual content, with photography and video shot by our team, supplemented by footage provided by the museum. These images document the processes, celebrations, and people, adding context and depth to the exhibition experience.<\/p>\n<\/div>\n<\/div>