{"id":106075,"date":"2026-03-16T12:39:20","date_gmt":"2026-03-16T12:39:20","guid":{"rendered":"https:\/\/exxa.design\/portefolio_exxa\/rebranding-of-the-tesed-logo\/"},"modified":"2026-03-16T12:39:22","modified_gmt":"2026-03-16T12:39:22","slug":"rebranding-of-the-tesed-logo","status":"publish","type":"avada_portfolio","link":"https:\/\/exxa.design\/en\/portefolio_exxa\/rebranding-of-the-tesed-logo\/","title":{"rendered":"Rebranding of the Tesed logo"},"content":{"rendered":"

Tesed\u2019s new logo is the result of a rebranding<\/a> process that modernises the brand\u2019s identity whilst maintaining a clear link to its heritage. The typography features rounded, flowing lines and geometric shapes, ensuring legibility across multiple formats and reinforcing a sense of trust, as well as the distinct identity the brand has already established. <\/p>\n

The new logo is based on the old icon, but with a more refined and clean design. The logo\u2019s simplicity ensures scalability and versatility, from digital media to printed materials of various sizes. <\/p>\n

The colour palette is based primarily on the same vivid blue-green used previously, which links the brand to its past, and on a neutral dark grey, which reinforces its understated elegance and visual versatility. The first shade comes across as dynamic, contemporary, energetic and clean, and is visibly assertive. <\/p>\n<\/div>

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\"\"<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":106063,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Tesed\u2019s new logo is the result of a rebranding process that modernises the brand\u2019s identity whilst maintaining a clear link to its heritage.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"portfolio_category":[434,429],"portfolio_skills":[447,439,437,454,418],"portfolio_tags":[],"class_list":["post-106075","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-branding-en","portfolio_category-design-en","portfolio_skills-art","portfolio_skills-brands","portfolio_skills-creativity","portfolio_skills-logo-en","portfolio_skills-visual-en"],"_links":{"self":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/avada_portfolio\/106075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/comments?post=106075"}],"version-history":[{"count":2,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/avada_portfolio\/106075\/revisions"}],"predecessor-version":[{"id":106077,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/avada_portfolio\/106075\/revisions\/106077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/media\/106063"}],"wp:attachment":[{"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/media?parent=106075"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/portfolio_category?post=106075"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/portfolio_skills?post=106075"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/exxa.design\/en\/wp-json\/wp\/v2\/portfolio_tags?post=106075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}